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Percept ICE Conceptualizes and Produces the Jeep Compass Price Announcement Event in India for Media Partners and Employees of FCA

Percept ICE the Integrated Creative Experiential Event Management Domain Company of Percept Limited bagged the prestigious mandate of conceptualizing and producing the landmark event of thePrice Announcement of the much awaited Jeep Compassfor FCA India.The Compass Price Announcement event was held on 31stJuly 2017 atGoregaon Mumbai. This exceptional event witnessed an attendance of over130 members from the Media fraternity and over 75 Bankers and Automobile Dealers. Jeep Compass FCA India launched its much awaited Jeep Compass premium Sports Utility Vehicle at an aggressive price range of Rs. 14.95 lakh to Rs. 20.54 lakh ex-showroom New Delhi. The Jeep Compass brand launched simultaneously and is arguably one of the most anticipated car launches of this year. The Compass will be the most accessible offering made by Jeep India and is expected to have a starting price in the sub - Rs. 20 lakh bracket. The launch of the Jeep Compass comes after Jeep launched Grand Cherokee and the Wrangler. The compact SUV is locally produced in India at its Ranjangaon based facility near Pune. The Jeep Compass produced here will not only serve the Indian buyers but will also be exported to all the right-hand drive countries. The challenge of bringing to reality the vision for this launch was something that Percept ICE managed with ease. The arrangement was absolutely extraordinary with the entire setup constructed with the help of containers and projection mapping done on the surface. Customized content sound and lighting design added to the overall impact of this event. Jeep Compass Price Announcement Event in India Percept ICE scope of work spanned conceptualizing planning designing and producing the entire Jeep Compass Price Announcement event Media Partners and the FCA employees. The scope included selecting a suitable address designing the set dcor guest management RSVP content design and creation technical show management and post event processes. The USP of the event was the usage of containers to enable a dynamic entry and exit of the cars on to the main stage usage of the container surface to manage projection mapping at various speech points and price projection and weaving in the pre-shoot of the car driving through the city of Mumbai culminating with the actual car entering the venue and being driven on to the stage. Commenting on the grand success of the press conferenceRahul Pansare Head Marketing FCA Indiasaid The Jeep Compass is a game changing SUV. The Jeep Compass leads the way with world class capability built quality ride and handling and premium fit and finish. We wanted the game changing price announcement to embody all these aspects. Right from the grandness of the concept to the premium executionPercept ICE understood our brand tonality and product very well and managed the project athighest standards. Commenting on the success of the eventVidya Alva Executive Vice President Business Head - Events Percept ICEsaid Working with the FCA team has always been an enriching experience due to the challenge that one gets to work towards. This was no exception. Right from selection of the venue designing the setup and then building the show was a fulfilling experience for all of us here and the core team at FCA which we together have ensured that it has left a benchmark in the industry. I would like to thank the FCA core team for having the faith in us for this important event. About Percept ICE Percept ICE ndash;IntegratedCreations forEvents Experiential Management was founded in the year 2010 with an aim to focus on theintegrated creative experiential event managementdomain in India. Percept ICE creates brand and experiential solutions and is instrumental in conceptualizing and producing medium to large format projects in India and across the globe. With emerging opportunities trends and technologies and a wide range of services present across the Percept Group Percept ICE provides clients with innovative 360-degree customized solutions in the Events and Experiential Management space. Percept ICE is a Percept company. With capitalized billings ofINR 17.26 billion (FY;16)Percept is at an enviable leadership position in the Entertainment Media and Communications domain with a team of over 700 people and 42 offices across India and the Middle East.